Developing relationships with customers, as a strategy, has had a chequered past. Not every attempt has succeeded but the major frustration is this shouldn’t be that difficult. I mean the business world has been interacting with customers since … forever. Right?

So, if you’ve tried to get a better understanding of CRM or tried to get something a little more proactive happening, what has got in the way and what is getting in the way? Something is or we’d all be doing it.

Come on, own up!

We all start out enthusiastically enough and then, and then …

Email me with the one thing that has tripped you up. I’ll publish the results in a fortnight or so. (Or, if I can find a way to do it, I’ll get a poll up on this site! :) )